Designing the mobile application for Public Transport in Prague
My goal was to make the user experience as easy and intuitive as possible, so you can quickly look up connections and buy tickets - no matter if it’s sunny or raining and you’re in a rush. We had to keep in mind different user personas based on how they intended to use the application - whether it be looking up the right connection or simply buying a ticket.
Project Overview
The Challenge
The users complained about not having a single, unified application which would allow them to look up connection and buy passes on the go. I had to think of all the possible scenarios and challenges the users might face in real life situations, such as bad contrast due to direct sunlight, etc.
Type of work
User Research Wireframing UI/UX Design Web Design
The Solution
Easy Navigation
The main priority was to make the navigation easy and intuitive so it could be used in a rush, during bad weather conditions, etc. As a result, the PID Lítačka app lets you display a map with stops, including the navigation to them.
Looking up connections
The application allows you to search for the quickest connections, information about traffic closures and restrictions, and the fares for your trips.
Purchasing tickets easily
Purchasing tickets can be as easy as a couple of clicks – just select the type of ticket, purchase it and activate it. You can even purchase tickets in advance and use them later on, as you need.
Intuitive ticket management
The main priority was to make the navigation easy and intuitive so it could be used in a rush, during bad weather conditions, etc. As a result, the PID Lítačka app lets you display a map with stops, including the navigation to them.
An app with over half a million users, taking advantage of the mobile app every single day while traveling through the city of Prague by public transport.
An app with over half a million users, taking advantage of the mobile app every single day while traveling through the city of Prague by public transport.
An app with over half a million users, taking advantage of the mobile app every single day while traveling through the city of Prague by public transport.
An app with over half a million users, taking advantage of the mobile app every single day while traveling through the city of Prague by public transport.
I have helped international companies design and build tens of apps which save millions
I have helped several international (as well as smaller, local) clients save millions of dollars thanks to UX-friendly mobile and web applications tailored to their needs.